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Komentarze Thoughts on prices drastically increasing?

Anime, Figures and Manga For Less!
  • I think what is really surprising me is how much figures tend to increase in price lately. Some popular figures going for as much as $900. And it seems like most are increasing a lot in after market lately, which puts more pressure on pre-ordering. I don't remember the aftermarket being that crazy back when I used to collect many years ago.

    I'm sure the increase in price has a lot to do with the pandemic and supply costs, etc. I do manufacturing and prices have increased a lot since the pandemic. The unfortunate thing is even if they can lower the price in the future because of stabilization, they won't because we are now used to this pricing structure.
    3 mies. temu
    ive been figure collecting for a decade now... started when i was in middle school. i remember thinking back then, "wow, i cant afford the average price of 7500-8000 yen for figures. hopefully when i get out of college i can!"

    Me, 23 y/o, looking at the 12000-13000k average for figures nowadays:

    But I guess it makes sense. Figures aren't really hand sculpted anymore, and are a lot more complex in general. And look much better than they did back then (usually.) It just sucks for me, lol. Sometimes I wish I was just a little bit older...
    3 mies. temu
    Anyways, the increase in price is not 100% related to the companies.
    It is also due to the taxes; if the price of a figure is increased, you have to pay significant more taxes over it. And if a certain threshold is passed, additional fees are calculated.
    E.g. ITEM #1198323
    This figure is ~26000 yen on amiami, roughly €200, which is high but kinda Okay.
    However, sinds the figure Costs more than 20000 yen, you need to pay an additional fee of 5% + the taxes (21%), and don’t forget the shipping costs. So, in the end you have to pay about €320 (y42000). This is a differente of about 16000 yen, and more than half of the original price. Anyways, in my opinion this is was too much for a pvc figure. The maximum I am willing to pay is €250. Another way too overpriced figure is: ITEM #1231709.
    And yes we all know that alter, and GSC are increasing prices. But now other companies are doing it as well like furyu, which is not known for the best products; and I have never heard of alpha satellite before 0.o.
    3 mies. temu
    They're seeing the after market price, and are catching on the amount people will pay. lol
    3 mies. temu
    Someone correct me if I am wrong but I don't think it is about demand at all. Figures are mostly made to order, after all that's what pre orders are about right. We have to pre order them so companies know how much they should make. So it literally can't be about the demand because companies can make as much of them as needed. However, I do think that demand plays a huge role in the aftermarket price of a figure, but it shouldn't affect the retail price. I just think that companies know that we are willing to pay their prices no matter what they are.
    3 mies. temu
    Okeno3 mies. temu#98605840...
    I wish I knew why. Is there a supply issue? Demand issue? Currency exchange rate? It's not like there's a particular OPEC crisis, right, like they talk about in the 70s?



    No. IMHO the reason for prices rising is that companies have realized that is where the highest profit is!!!

    Let's have a quick look at market theory:

    Sales Revenue = Unit Demand x Unit Price

    To calculate sales revenue, you pick a point on your demand curve and multiply the values for demand and price. The point on the curve that gives you your highest revenue figure tells you the optimum unit price.

    Figure collecting ALWAYS was a luxury item niche market and always had a low demand (it is not a mass produced item like e.g. cheap toilet paper).
    Over time companies raised the prices of the figures and realized, their sales numbers do not drop significantly.
    Meaning, the existing few collectors are willing to pay even higher prices to get the figure.
    In short: the company makes more money when prices are higher.

    I think, companies observed the pricing of their expensive figure competitors and realized "Hey, we can ask for higher prices as well, people are still buying their stuff". (e.g. cheaper companies realized that ALTER was selling a high number of figures even though their prices were already the highest in the market...and then thought "we can do this, too").
    And the whole market gradually, bit by bit, went higher and higher with each new release.

    And honestly, for the collectors it is like the "Cooking the frog" metaphor: where a frog was put into a pot of cold water and the heat was raised gradually until cooking. But the frog stayed in the pot, because it did not realize right away because of the gradual raise.

    And that's what the companies did. Bit by bit +1k Yen....until now we have prices of a static figure for 16k Yen (which was maybe 7k Yen four years ago)...and people got "used to it".
    Just imagine four years ago if a company that normally sells figs for 7k yen raised it to 17k yen in one go. People would have been outraged and shocked. Nowadays customers are like "yeah, that's how it is. every comapny does that." and they accept it.

    And I do not think prices will go back to how they were. Sadly.
    3 mies. temu
    LotlBotl3 mies. temu#98613721it's not completely GSCs fault. In fact, i think they are still doing a great job and they do offer a wide variety of figures.
    I feel your post had a lot of insight and it was enjoyable to read, I just have to say: figma doesn't offer a wide variety of ANIME figures anymore. it hurts a lot. they were the last ones. revoltech rarely does humans, shf just stopped producing anything not dragon ball, marvel or the newest kamen rider.
    I'm left with nothing to buy. if it's not the hottest ip, nobody cares anymore.
    3 mies. temu
    I feel bad for those who got into collecting recently.
    I started a decade ago, and I can't deal with the prices anymore.
    a figma was 2500yen when I started, now it's around 9000yen, but with less accessories and an ugly box.
    a statue was 13000yen, 15000 was outrageous. now they're 25000 usually.
    shipping is also twice as much.
    "luckily" japan stopped producing anime action figures so I don't have to deal with most of this bullshit anymore. let's just not talk about what the shithole called eu did just now.
    making bigger, more detailed stuff for even more money, and making bad looking cheap alternatives won't cut it. one is too expensive still, the other is such a huge downgrade it's not worth my money.
    my official opinion is: fuck this, fix your shit japan.
    3 mies. temu
    you can see how crazy the prices are on figures like this:

    ITEM #604444

    i like jeanne but over 31K for a 1/7.... also if i would buy her on shops like amiami i would be over 400€ with customs... because the shipping prices also getting insane...
    3 mies. temu
    Okeno3 mies. temu#98605840
    I wish I knew why. Is there a supply issue? Demand issue? Currency exchange rate? It's not like there's a particular OPEC crisis, right, like they talk about in the 70s?


    The main reason: You are comparing licensed Figmas. The problem here is the popularity of a series, which can change the price of a license drastically. Compare early Snow Mikus to newer ones the prices went from 4000 to 7000 in 8 years / 10 figures. But then, Twilight Princess Link also went from 5500 to 7150 in 4 years, while Nipako Chan, a character you don't need a license for anymore, went from 6400 to 6400 in the same time. The last two figures are identical rereleases, so there is absolutely no change in accessories or quality, but the Nintendo character increased in price, the dead character didn't. You remember when Star Wars was sold for 4 billion dollars? It's worth 60 billion now. if you want to make merchande with Star Wars characters, you can expect to pay a lot for that.

    You also need to look at the original characters where there is absolutely no license to pay. When you compare swimsuit Emily and Makoto, there is an increase from 3200 to 3600, but Makoto comes with more accessories. If you compare Makoto and Chiaki, who come with the same amount of accessories, there's still an increase from 3600 to 4100 that can not be completely explained by the additional amount of plastic needed for the bigger boobs. What happened here is CoViD-19. Due to lockdowns there is a shortage of goods, materials and even transportation that has to be covered somehow. I think the delayed release date of Makoto is not a quality issue, either, but just that they sold her for too cheap and now can't cover the costs of production, or they just can't get the soft silicone for her shirt.
    This, however, does not mean that prices will go back down once the pandemic is ended. People already showed they are willing to pay this price, so there is no need to adjust that.

    Very early Figmas, which were all of popular animes of the time like Haruhi Suzumiya and Lucky Star, sold for 2400 and had a decent amount of accessories, but the company was still young, they had to keep the prices down because nobody knew them. That also meant they would pay less for licensing. The new joints came in 2013 when the prices were at roughly 3700, which we can define as the base price, from that point on prices increased drastically with more expensive licensing. This base price did not really increase, as seen with the original characters, but they reduced accessories quite a bit. An original character that is comparable in accessories to a 2013 base figure is cycling Emily, who goes for 5300 without bike. That means, we actually do have a 40% price increase.

    This 40% increase does not come from inflation, Japan has an inflation rate of +- 0.1%. But the company is based in Akihabara, where living and working space gets more and more expensive. You don't just have to rent the company building, you have to pay the employees enough so they can afford their own place, too. 40% is still a lot for customers, though, as we usually don't get a ~4% salary raise each year that would be needed to compensate that. And also we usually don't want to buy just original characters, we want popular characters like we used to buy and those cost crazy prices we can't afford. But we still may not forget that it's not completely GSCs fault. In fact, i think they are still doing a great job and they do offer a wide variety of figures.
    3 mies. temu
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